Behind The Green Curtain

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the-great-and-powerful-oz-revealed-4 pay no attention to that man behind the curtain

Nothing takes the chill of a cold Memphis night out of your bones quicker than a glass or two of sour mash bourbon. I found a large booth in the hotel bar and started my de-icing process. Moose Krause and Steve Niehaus soon joined me. We discussed the game. I also informed them that as a staunch MSU Spartan, I shouldn’t be seen in public fraternizing with any Fighting Irish, let alone their Athletic Director and All-American Defenseman. But as a goodwill gesture, drinks would be on me. Well, on Chevrolet. Screen Shot 2013-09-12 at 12.10.16 PMMoose had driven from South Bend to Cincinnati to pick Steve up at the Niehaus home, and then drove the two of them to Memphis. This was a trip of over 700 miles, and it took almost twelve hours to drive! Moose explained that he drove down to Cincinnati on 12/21, spent the night in a motel, then picked Steve up for the long drive to Memphis. I asked him why drive when we would have flown both of them. His response was, “I wanted to stop in and say ‘Hi’ to the Niehaus family. They’re really wonderful people.”

A few minutes later, we were joined by Miss America. Except now, she was Tawny Godin from Portland, Maine. “Where is Frau Blücher this evening?” I asked. Tawny said, “She went to bed. I’m free and clear for a while, but can’t stay out too late as we have adjoining rooms and she can tell when I get in.” The three guys in the booth then began to pepper her with Miss America questions that she’d probably been asked thousands of times before. I decided to change the subject. “Tawny, what do you think of this new comedy show on NBC called jimlampleySaturday Night Live?  Do you think it has a chance?” Before she had a chance to answer,we were joined by Jim Lampley.  Jim had been hired by ABC the previous year to become one of the first “sideline reporters.” ABC wanted to attract a younger demographic for the NCAA games.  They felt that having a young, attractive person giving quick reports from the sideline would perk things up a bit.  Jim’s youth and director Andy Sidaris’ “honey shots” of cheerleaders and women in the stands, had turned the football games into a ratings powerhouse. Little did I know at the time that 40% of the people sitting at the table with me that night would go on to become news anchors for TV stations in LA.  Tawny, as Tawny Little, for KABC and others, and Jim, on KCBS. He is now doing boxing on HBO. Moose Krause, who played football at Notre Dame under Knute Rockne, would be elected to the College Basketball Hall of Fame. Steve Niehaus was a consensus first string All-American pick in 1975. He would be the first person ever drafted by the Seattle Seahawks a few weeks later. Ironically, they chose him over Chuck Muncie. He was the 1976 NFL Rookie Defenseman of the Year, and holds the Seahawks record for most sacks in a single season.

Me? I was still trying to figure out how to get my free car back.

As the evening wore on, our ranks began to thin. Moose Krause was the first to fold. As he got up, he asked if he could speak to me for a moment. The two of us moved to a nearby empty booth. “Tom,” he said, ‘this is rather embarrassing. As you know, Steve and I drove down here. On the night of 12/21, I stayed in a motel outside of Cincinnati before picking Steve up at his parent’s house the next day.” Where was he going with this, I thought? Moose reached inside his suit coat pocket, pulled out a crumpled piece of paper, and handed it to me. “It’s the motel bill for the night I stayed in Cincinnati, he said. “Do you think I could get reimbursed for this? I paid for it out of my own pocket.” The bill was from a Motel 6 for $38.00. I didn’t have the heart to tell him that we’d spent $7800 flying the Cal Berkeley guys in.  “Of course we’ll reimburse you,” I said. Just send me an invoice Motel 6and I’ll be sure that it’s billed through on the job.” His eyes fell.  “How long do you thing that will take?” he asked. I knew where this was going. “Here, Moose, let me pay you now for it, and I’ll turn it in with my expenses.” I handed him $40. He bade me goodnight and told me to look him up on my next trip to Notre Dame.

Shortly after I got back to our booth, Miss America said that she’d better get back to her room before the clock struck twelve. We all stood and waved her off. A few minutes later, Jim Lampley excused himself. Steve Niehaus and I ordered more distilled corn by-product. Steve kept looking around furtively. “Did Coach Krause really go back to his room?” I assured him that he had. “Whew!” Steve said, as he pulled a rumpled pack of Winstons out of his hip pocket. “I thought he’d never leave.” The mangled cigarette was quickly lit, half of it disappearing as Steve inhaled. “You smoke?” I asked. “Like a chimney,” Steve said. “I was worried that my hands shaking would give it away. Coach Krause would kill me if he knew I smoked.” Interesting comment from a man whose Notre Dame playing days were over, and who was about to become a millionaire in the NFL. We talked for a while about our backgrounds and hobbies.  John BoehnerHe mentioned that he’d attended Archbishop Moeller High School in Cincinnati. Moeller was a perennial football powerhouse, providing the NFL with a lot of players. One of their notable alums who didn’t go into the NFL is former football center John Boehner. Moeller was also a fertile recruiting field for…Notre Dame! A small light began to flicker on in my head. I asked Steve how he got the news about his Chevy scholarship award. He told me that Moose Krause called him with the news. “Did he tell you that we were willing to fly you to Memphis?” I asked.  Steve said that he had, but Moose told him that he espnhs_st_ignatius_football_576x324was “going to be in Cincinnati anyway” and that it would be easy for them to drive to Memphis together. That crafty old codger! He was going to Cincinnati anyway to recruit talent for Notre Dame, and I had helped him by subsidizing his trip!!  It’s as though I had made a direct contribution to their football fund. It has taken me almost 38 years to deal with this guilt and publicly admit it for the first time today.

Next: “What Do You Mean We Printed The Wrong MPG Numbers?”

Miss America Shows Me Her Undies

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My reign as “Sports Promotions Guy” was soon to end. I was being given responsibility for “Dealer Materials.” These were all the showroom trim deally bobbers and car toppers that made every dealership that much more festive. My defining moment as the sports promotions guy was going to be the Liberty Bowl between USC and Texas A&M, in Memphis, on December 22, 1975. Before the explosion of bowls that now allow any college team with a winning season to appear in a lucrative post-season game, the Liberty Bowl was quite a deal. America’s Bi-centennial was coming up, and the Liberty Bowl was going to beLiberty75b college football’s salute to it. America’s car, Chevrolet, was going to be all over it. In addition to being the major TV sponsor, Chevrolet was going to present checks to the Offensive and Defensive Players of the Year in a live ceremony on the field at halftime. Tawny Godin, the newly crowned Miss America for 1976, was going to make a special halftime appearance while the combined USC and Texas A&M marching bands played patriotic songs. The game was held at Memphis Memorial Stadium, a record crowd of 52,129 was expected. Because the game was being played three days before Christmas, there were no other bowl games competing for TV viewers.

The producers of ABC Sports had finally chosen the scholarship winners. I received the call from New York.  The Offensive Player of the Year was Chuck Muncie from Cal Berkeley. The Defensive Player of the Year was Steve Niehaus from Notre Dame. I had the privilege of Cal Bearcontacting their Athletic Directors to give them the good news. I called the legendary Edward Walter “Moose” Krause, the Athletic Director of Notre Dame. He served as AD there for thirty-two years. He was ecstatic upon hearing the news.  I told him that Chevy was going to fly them to Memphis and put them up at the headquarters hotel. He was going to call Steve with the news and get back to me about travel. I called Dave Maggard, the AD at Cal Berkeley. He too was quite excited about the honor. I told him that we would fly them out to Memphis the morning of 12/22, and fly them back on 12/23. Dave’s excitement waned. “Tom, Chuck is in the middle of exams.  He has a test on the morning of ND12/22, and one on the morning of 12/23.  He won’t be able to make it.” If there was one thing I had learned from working on the Chevy account, it was the operational standing order to “Make It Happen!” This was a time to make it happen. After doing a CYA memo to my boss, I made a few phone calls. I called Dave Maggard back.  “Dave,” I said, “a chartered Gulfstream jet is going to pick you both up at the local airport right after Chuck’s exam. It will fly you to Memphis where a limo will drive you two to the game in time for the presentation. Immediately after the award ceremony, the limo will take you back to the jet, which will get you into Berkeley by midnight, your time.” “That’s fantastic, we’ll be there,” he said.  Whew! It’s amazing what you can do with $7800 of someone else’s money. 

I arrived in Memphis the morning of 12/21.  We had a pre-pro meeting at the hotel and then went to the stadium for the award ceremony walk-through. Liberty Bowl officials took us up to the press box memphis-fans-fill-liberty-bowl-memorial-stadium-joe-murphyarea that had been converted into an executive skybox for the game. We all received our Liberty Bowl credentials. I had five different badges that would hang around my neck. They allowed me to go anywhere in the stadium. I made sure that at least one of them allowed me into the skybox suite. Plans were finalized for the scholarship award winners. Moose Krause called me and said that he would drive down from South Bend, pick up Steve Niehaus in Cincinnati, and then drive to Memphis. I told him that Chevy would fly him, but he was determined to make the twelve-hour drive.

TexasAggieCorps3The big day had arrived. The temperature at kick-off was expected to be 40 degrees. The game went on the air at 8:00 PM, the kick-off was scheduled for 8:15. Dave Maggard and Chuck Muncie were on their way to the stadium. The Texas A&M cadets marched in. The song_girls_02Southern Cal cheerleaders (aka Song Girls) posed for the cameras. Excitement ran high in the packed stadium. Even Reveille IV, the Aggie collie mascot, was amped. Not so much by the event, but by the loud noise the cannon she was stationed next to made when it was fired. This was legendary USC coach John McKay’s final game. Fortunately, this was a night game, so I didn’t have to worry about the sun-visor silliness. LET THE GAME BEGIN!!!!

1975 Liberty Bowl

The Aggies, favored by seven, had their cadet hats handed to them in the first half. The half ended with USC ahead 20-0. I had ushered the award winners onto the sideline just prior to the end of the half. As the teams left for the locker rooms, we sprang into action.  Cameras and a podium were wheeled out to the center of the field.  The dignitaries were positioned.  The big, fake checks were propped up behind the speakers.  The award winners gave great speeches.  The Chevy exec gave a great speech. The red light on the camera went out.  It’s a wrap! Dave Maggard and Chuck Muncie raced for their limo back to their jet. Moose Krause and Steve Niehaus looked around, not knowing what was next. It was now about 37 degrees. I was done for the day, and setting my sights on the party skybox.  I invited Moose and Steve to join me.  They were genuinely grateful.  As we left the field, the two schools’ marching bands came out.  Hundreds of local school children appeared on the field waving American flags and red, white, and blue banners.  Miss America was wheeled out on a float, giving the famous “pageant wave.” She was wearing a sleeveless ball gown and her crown.  She had to be freezing. 

I made my way to the press box elevator, flashed my credentials at the guard, and sent Moose and Steve up to the party. I wanted to take one more look to see if Miss America had turned into a pillar of ice yet. When I got back to the elevator, the guard was having a heated discussion with the USC coaching staff.  They had left their credentials in the press box when they went down to the ABC production truck to look at video from the first half. No credential, no admittance. I heard one of the coaches scream one of my favorite phrases, “”Do you know who I am?”  I flashed my credential at the guard on got on the elevator.  I figured that since the Aggies were getting whipped, they could use all the help they could get. I waited until about 8 minutes had passed in the third quarter before I told the one remaining USC press box spotter (who was quite frantic by this time) that his compadres couldn’t come up because they had left their credentials on their chairs.

In the middle of the third quarter, Miss America and her chaperone arrived in the skybox. The game was pretty much over. Texas A&M almost scored, but fumbled the ball away. I saw Miss America standing, somewhat forlornly, by herself watching the game.  I saw my chance to ask my burning question. “Uh, excuse Ms. Godin, I almost froze to death out there, even with my overcoat.  How did you endure the cold?” She gave me a sly smile as she put her drink down and grabbed the hem of her gown, pulling it up to her armpits. “A little trade CHP_CKWM2_BerryPinkHeathersecret,” she said. “Specially made thermal long johns.  They’re also foam padded.  Feel them.”  I was in mid-squeeze when the Miss America chaperone appeared out of nowhere to pull Tawny’s gown back down, and admonish her, “That is NOT permissible behavior.” Miss America rolled her eyes as the chaperone marched away.  “Is she with you 24/7?” I asked. “No,” she said.  “Just when I’m out in public.” “Is having drinks with us at the hotel after the game being out in public?” I asked. “Nope,” she replied.  “We’ll be in the Atrium Bar,” I said.

The final score was USC 20 – Texas A&M 0.  The only Aggie happy that night was Reveille IV, who didn’t have to go nuts when the canon went off.  I extended the bar invitation to Moose Krause and Steve Niehaus. They gratefully accepted.

Next: Behind The Green Curtain

I Am Shown To My New Office

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Young Turk

I knew that I had to first see John Bluth, VP-Account Supervisor. John would be my boss. The Campbell Ewald Chevy Merchandising group was located in a hallway just to the right of the elevators. On either side of the hallway were doors framing translucent glass that led to the secretarial areas. Off of this area were the doors leading to the individual offices. I tried my luck with the door that said John Bluth. John was a great guy. If something hit the fan, he would work with you to fix it. John outlined my duties.  I was to be the Chevrolet Sports Marketing Account Executive. Chevy was neck deep with sponsorships of NCAA, Major League Baseball, the AAU, the Soap Box Derby, and the Chevrolet Super Sports (SS) Team which was comprised of sports celebrity endorsors. Not too shabby! John took me across the hall to meet his boss, Chuck McLaughlin, Sr. VP-Management Supervisor. If Ricardo Montalban and a leprechaun were to have a child, it would have been Chuck.  Stylish, genteel, sophisticated, with a quick wit, devilish sense of humor, and a twinkle in his eye. After meeting with Chuck, I was shown to my office. Each office had at least one window, and a Frigidaire window-mounted air conditioner.  From the air, the old GM building looked like conjoined Hs, thedet01 verticals connected by a long horizontal member. My windows looked across to the next wing, and down to the GM waste removal area. I’m quite sure that my window air conditioner was powered by a Pratt and Whitney 2500HP engine, the same engine that powered  the WWII P-47 Thunderbolt. If I wanted to talk on the phone, or have a meeting in my office, the a/c had to be shut off.

On my desk I had a phone and a Dictaphone recording device. I was told that it was faster to just write my memos out in longhand and give them to my secretary. There was a wooden coat rack in the corner, and two chairs in front of my desk. The filing cabinets behind me were empty…except for an unused condom that was caught in one of the file rollers.  Probably left over from the Christmas party of 1971.  I asked for some Lysol and paper towels to clean my desktop. John came in and dropped about sixty pounds of files on my desk. “Familiarize yourself with these. It will give  you a good idea of what you will be doing. And, call the travel office and have them book you a ticket for LA. You’re going there on Thursday.” Whahhhh??  As the sports merchandising guy, i would be attending each week’s NCAA UCLAFootball game on ABC. UCLA was playing Ohio State in LA on Saturday.  This was the drill: Thursday fly to location city, ABC booked my room; Friday attend pre-production meeting with ABC  technical people, handle any ticket requests local Zone people had; Saturday go to the game (with my all-access ABC credential) and make sure Chevy display near end zone was visible, make sure Chevy guy presenting Scholarship Award check knew how to pronounce the players’ names, then attend post game party; Saturday go home.

I was fortunate that my first game was a night game. Most games were played on Saturday afternoon. This triggered the Chevrolet Sun-visor Program. In concept, it was very clever. Produce cardboard sun-visors in the home team’s school colors, with a very large Chevy bowtie logo on the top of the visor, and the team’s football schedule on the underside of the visor.  They would be distributed free at the gate, with the expectation that the ABC cameras would broadcast a sea of Chevy logos as they panned the packed stadium. On Monday of the week of the game, ABC would call and tell me who the teams for Saturday would be…this was before the era of “regional” games. I would whip out my College Sports Information Director’s Handbook and find out the school’s colors, the capacity of the stadium, their current season’s football schedule, and the name of their Sports Information Director. I would call the SID and tell him that Chevy was donating $500 to their booster club if they would distribute the visors at the game. By noon, I had contacted the printer with the quantity (basically, the capacity divided by two because half of the stadium was in the shade), the school colors, the schedule, and a shipping address and a local contact to confirm delivery.  The completed visors were toTexas arrive by Thursday afternoon.  My first “visor game” was Texas – Oklahoma. The visors had arrived, Jim Bob Gullickson of the Hook-Em Horns Boosters called to confirm.  We were ready to rock and roll. I dutifully sent out a memo telling everyone to watch the game. Gameday arrived. The cameras panned the vast stadium crowd. Nobody was wearing a visor!!!!!

What had gone wrong?  They got there in time.  Jim Bob seemed to be a man of his word. Then the the glaring flaw in the program hit me. Most college teams make the visiting fans sit in the sun, the home team season ticket holders get to sit in the shade and don’t need a sun-visor.  No Oklahoma fan would be caught dead wearing Texas colors. Students don’t wear visors, they wear horns, or beaver hats, or gator heads, or Spartan helmets. I offered a solution that I knew would keep the multi-billion dollar General Motors Corporation solvent. Reversible sun visors! We lost the schedule, and printed the school colors of both schools, one per side. The next week at the Alabama – LSU game, the Chevy bowtie ruled the day.

For a while we had convinced ABC to mount their sideline cameras in the beds of Chevy Luv trucks. As the play on the field moved back and forth, you could see cameramen clutching their cameras as the trucks lumbered up and down the field. The clarity and stability of the shot relied on the acceleration and braking skills of the driver.

mrcoffeeI was settling into the routine of an ad guy…well, at least a sports promotions guy. A quick breakfast, the long commute down Woodward, lunch with the other account men in the GM cafeteria, the long commute up Woodward, dinner and bed. To break up the day, I decided to try a new beverage that had just been invented: coffee. There was no coffee room or break room.  Someone in our group brought in a nifty thing called a Mr. Coffee. The secretaries were in charge of the “Coffee Club.” For $5 a week, you had unlimited access to the coffee. Not being an addict yet, I opted for the 25 cents per cup plan. The NCAA football season was winding down. Visors were printed, car displays were arranged, cue cards were made, pre-production meetings  were attended. We were preparing ourselves for the ultimate football game, the Liberty Bowl in Memphis. Chevy’s Offensive and Defensive Players of the year would each receive $10,000 scholarship checks for their schools during the halftime ceremonies. The teams were set: USC vs Texas A&M. I was told that I would go to the game and manage the Chevy halftime festivities.  I told all my friends and family to tune in.  It would be monumental.

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Next: Miss America Shows Me Her Undies