Terror In Tokyo!

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Roppongi-Christmas-2010-013-G2824-600x400

Or for fans of Japanese Literature puns:    がいじん ものがたり (Gaijin Monogatari)

Yes, that is a giant spider (statue) terrifying residents of the Roppongi District of Tokyo. I will let you know later how I was almost destroyed in this neighborhood.

Things were going swimmingly working on the Honda account. Co-workers were great, clients were great, my free car was great.  I didn’t think that things could get any better…but they did. Bill Hagelstein told me that we were going to Tokyo to visit Honda’s world headquarters and to attend the Tokyo Motor Show. On top of everything else, we were going to fly Business Class. Cool!

After an eleven and a half hour flight, which only seemed like half a day, we were transported to our hotel, The Okura. The Okura was a beautiful hotel situated across from the American Embassy. Built in 1962, it was to be a showcase hotel for Tokyo’s 1964 OkuraSummer Olympics. Sadly, they began to tear it down about a year ago to build a high rise hotel in anticipation of the Tokyo 2020 Summer Olympics. While I was checking in, I saw Don Hufford and Don Cooke, the Publisher and Ad Director of Car & Driver Magazine, walking toward me. Many magazines carrying import advertising  sent staff to cover the Tokyo Motor Show. Bill and I caught their attention.  Of course, being great media  reps, they immediately invited us to dinner.

There would be five of us for dinner. Don Hufford knew of a wonderful teppanyaki place in an area called Roppongi. Our cab stopped in front of Amakawa. Teppanyaki restaurants prepare your food on a hot grill  in front of you. Think of a Japanese version of Benihana. Kobe beef TeppanyakiAfter two rounds of $15 Chivas, it was time to order dinner. Don said the kobe beef here was delicious. I looked at my menu and did the ¥/$ exchange math in my head.  A 12 oz. Kobe steak was $150…a la carte!! I looked for something cheaper, like Spam. Don then removed my cloak of guilt. You MUST try the Kobe beef. Sounds good to me. The tab for the five of us came to over $1500 in 1983 dollars. I guess this wasn’t Car & Driver’s first Tokyo Motor Show.

In the cab on the way back to the hotel I mentioned that there seemed to be a lot of bars and clubs in the area. My hosts told me that there were a lot of “hostess” bars in Roppongi. They had been to one the night before, and made the offer to take me with them the next time they went. For those who don’t know, Japanese Hostess Barhostess bars are establishments where one can go for a drink and have a hostess assigned to you who will drink with you, flirt with you, light your cigarettes, sing karaoke, and listen attentively to your blather. The ladies are known as kyabajō, cabaret girls. There is no sex…Tokyo has other places for that. There are a number of these bars in L.A. and NYC. I know. The first one I went to was in Little Tokyo in downtown LA. I was the guest of the President and Executive Vice-President of Mazda. I should point out that these places are obscenely expensive. That is why 90% of bills at hostess bars are put on corporate credit cards. Corporations are more than happy to have their executives spend five or six hours together after work talking business and having a good time.

The Tokyo Motor Show is gargantuan in scope. Housed in several exhibition halls of the RK012618Tokyo Convention Center, the TMS is a ten day event where manufacturers from around the world present their visions of the future of transportation. Over one million people will go through the gates. It’s a little like trying to get into a Super Bowl every day. One hundred thousand people every day pushing each other trying to get a glimpse of the latest from BMW and Toyota.

By the end of the day you think your arches have fallen. Looking at prototypes all day takes its toll on your body. That’s why I decided to make an appointment for a massage in the Hotel Okura’s spa. It was rumored to be world-class. I entered the spa waiting room and was shown to a chair to wait for my name to be called. A few minutes later an elderly woman dressed in white opened a door to one of the rooms and said, “Cavanagh-san?” I was surprised by the size of the room, and all the equipment. In addition to a massage table the room had a small soaking tub, a very short wooden stool next to a woodensteam-cabinet-with-steam-generator-500x500 bucket, and some contraption that looked like it was a discarded prop from a David Copperfield show. We smiled and bowed. She pointed to a closet. We then held a brief discussion using the universal hand signals for, “Do I take all my clothes off?” She nodded. OK. Go with the flow. The lady then led me to the magic box.  She opened it and motioned for me to climb inside. Was she going to saw me in half? I then found out that it was steam cabinet. She cranked up the steam and watched as I poached. After ten minutes, she let me out and guided me to the very short stool. She had me sit on it, and as I figured out they weren’t going to bring in a cow for me to milk, this was part of the spa treatment. She began pouring buckets of warm, soapy water over me. Then she brought out a brush and went to town on me. Then more buckets of warm, clear water. I should have asked for the sealant and the wax buff.  I think you get a car deodorizer with the special. I was then led to the small pool that was filled with warm water.  I was about to fall asleep when she pulled me out, dried me off, and put me on the massage table. I did fall asleep about half-way through the massage. When I was done, I was refreshed, my arches were no longer fallen, and I decided to take up Car & Driver’s offer to go with them to a hostess bar.

Club Morena was a hostess bar in Roppongi. I knew of it because it was the favorite hangout of the American Honda executives. They said that I should go if I ever had the chance. I now had the chance. And making it better, the folks at Car & Driver were going to Roppongi-69432host me. I called them and said that we cold meet there at 8:00. The cab driver dropped me off in front of a tall, narrow building. Fortunately, I found the words Club Morena among the jungle of gaudy signs with flashing lights. The sign said that Club Morena was on the 4th floor. I entered the building to see a very narrow stairway…no elevators! After much huffing and puffing, I arrived at Club Morena. As I entered the bar the mama-san (yes, that’s what they’re called) approached me with a “Hey, gaijin (foreigner), what are you doing here?” look on her face. She spoke English so I began rattling off the names of the American Honda executives.  Her face lit up. “Welcome to Club Morena!  Are you by yourself?”  I told her that I was meeting two other people. She hustled me to a large table in the corner as she barked orders in Japanese. By the time I got to the table, we were joined by three hostesses and three small trays full of wasabi peas and Japanese rice crackers. My hostess sat down next to me, while the other two kept a respectable distance at the table. She valiantly tried to ask my name in English. I told her, and asked hers.  She said, “Tiffany.” I had a hunch that Tiffany was her nom de hostess. I ordered a beer.

hostess005I figured that I could nurse it until my friends got there. Tiffany kept giggling and filling my glass.It was now 8:45 and I was starting to get a queasy feeling that I was on my own. I could hear the meter running…ka-ching, ka-ching. The mamasan came over and wanted to know where my friends were. She asked not so much out of concern, but because I was taking up a table for three. Fifteen minutes later she came back.  “It’s raining outside, maybe your friends are delayed.” She asked where my friends were staying.  Like an idiot I told her. She wanted to know their names saying she would call them for me. I blurted out, “Room 1207!” This was my room, so there would be no answer. She went and called, coming back to say that they must be on their way as she put another beer in front of me.  The other two hostesses had already been reassigned. I finally arrived at the terrifying truth.  I was on my own in the quicksand of overpriced booze!

A waiter walked by and I asked for my bill.  It came. $160 for a beer and some wasabi peas. I left the amount in yen and waited for the mamasan to go into the kitchen. Whispering “Sayonara” to Tiffany I bolted toward the door. As I hurtled down the stairway, I heard someone yelling, “Stop!  Stop!” It was Tiffany.  Was she going to drag me back to the mamasan?  It was then that I noticed that she was carrying an umbrella.  We walked out Taxionto the street.  It was pouring! She dutifully held the umbrella over me while I tried to hail a taxi. She informed me that the scores of cabs parked in the street were pre-booked by bar guests so they knew that they could get home. Tiffany handed me the umbrella and jumped in front of a moving cab. I heard what I guess was Japanese profanity coming from the driver as Tiffany motioned for me to get in. I made my escape.

As I walked through the lobby of the Hotel Okura, I spotted my Car & Driver friends at the bar. “What happened to you guys?” I asked. They informed me that they were very tired from being at the show all day and visiting Club Morena completely slipped their minds. I told them about my terror.  They laughed and asked if I wanted a drink.  I said yes.

NEXT:  Bless me Father, for I have sinned. Can you stash 60 Hondas for me?

 

I Shut Down New York City

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Television commercials require quite a bit of planning to come in on-time and on-budget. Television commercials shot on location require even more planning. But, no matter how well one plans, anything that can go wrong…will.

The 1982 Honda Accord was restyled and featured some new technology. Accords were now being built in the U.S. Auto writers were calling it an engineering wonder. The decision was made to produce a TV commercial having Burgess Meredith discuss the Accord’s ad_honda_accord_hatchback_blue_1982engineering mastery while the vehicle was filmed cruising past notable U.S. engineering wonders: The Hoover Dam, The St. Louis Arch, The Verrazano Narrows Bridge.

The shoot would require precise planning as the film crew and the vehicle would move the shoot across the U.S. Time was money even back then. A small group of agency people would accompany the flying circus. We would shoot one location for a day. We’d then wrap the location and put the vehicle on a car prep truck to meet us at the next destination. The agency was represented by the writers and art directors who conceived the spot, an agency producer who had worked up the budget and schedule with production company, and an agency technical specialist who made sure that the vehicle was properly prepped for each shot. The producer and production company were also responsible for getting all the necessary permits from the local governments for shooting and traffic control. I went along as the “designated suit.”  This was an account person who would have the opportunity to fall on his career sword if anything went wrong.

We left Los Angeles and headed to Henderson, Nevada, full of optimism and high spirits. The Accord looked smashing as it drove across the top of the Hoover Dam. The footage was “in the can,” and after a brief cultural visit to Las Vegas, we set out for St. Louis.

White, puffy clouds greeted us in St. Louis. The helicopter camera caught great views of the car passing the St. Louis Arch. We wrapped and took off for New York City.

For those who aren’t familiar with the Verrazano Narrows Bridge, it was named after Giovanni da Verrazzano who in 1524 became the first European to enter New York Harbor USS_Leyte_Gulf_(CG_55)_under_the_Verrazano_Narrows_Bridgeand the Hudson River. He discovered a narrow passage that carried him from the Atlantic Ocean into the harbor. And, no, that’s not a typo in his name. For some strange reason, when they named the narrows after him, map makers decided to leave out the extra “z” in his name. The bridge connects Staten Island to Brooklyn and the rest of Long Island.

We landed at JFK and settled into our hotel in Manhattan, not noticing the gathering storm clouds. Being the last location, we decided to find out whether they sold steaks and Irish whiskey at The Palm on 2nd Avenue.  They do!

Our call was for 6:00 AM on the Staten Island side of the bridge. The heavens had opened and were pouring sheets of rain and showers of lightning down upon us. Visibility was very poor. We were all there, setting up all the equipment. Well, almost all of us were there. The car wasn’t!  A quick call let us know that the car was stuck in Pennsylvania. A quick look let us know the the Port Authority Police were setting up roadblocks to stop traffic on the bridge’s upper level. The truck drivers whose trucks were now backed up for a mile were becoming a bit choleric. One of the production assistants told us that it would be at least another hour before the Accord arrived. The backup at the entrance to the bridge horrible-traffic-jam-picturesgrew. Truck drivers and commuters were getting angry. A police supervisor walked toward us and asked, “Who’s in charge here?” I suddenly felt sixteen fingers pointing at me. The police captain wanted to know why we weren’t filming anything. I explained that the car was delayed. A great idea came into my head.  “Why don’t we let these folks use the bridge until the car arrives?” The captain reached inside his trench coat and pulled out a very official looking document. He perused it for about 15 seconds and said, “Sorry, pal, no can do. It says right here that we have to close the upper level off from 7:00 AM to 1:00 PM. Youse guys still got five hours of closure.” I protested, but the policeman said, “Orders are orders,” as he walked away. What the public servant didn’t catch was that the permit allowed the bridge’s upper level be INTERMITTENTLY closed between those hours. Our producer ran into the Port Authority Maintenance building, which sat next to us, to make frantic calls to some nameless bureaucrat who was in charge of traffic pandemonium permits and have him call the police captain.

Screen Shot 2016-08-24 at 9.26.04 AMNew York City was effectively shut down. Well at least Brooklyn and Queens. Unfortunately, Chris Christie was only 20 years old at this time. It would have been easier to blame this “Bridgegate” mess on him.

To deflect blame, I told the production assistants to start the rumor that the bridge was closed because a despondent Boston Red Sox fan was threatening to jump off the bridge. The boiling anger was lowered to a simmer.

Finally! The police captain was summoned to the phone inside the maintenance building and was told to open the bridge until the car got there.  He told his men to remove the barricades.  It was just then that the car prep truck carrying the Accord arrived.

We raced to unload it as traffic slowly began to move across the bridge again. The production company let us know that the helicopter with the cameraman was on its way. When it was ten minutes out, we closed the bridge again, further enraging the drivers who had been miles out in the back-up. The shot was to show the Accord driving across the bridge toward Brooklyn. The helicopter flew alongside the car and then pulled back when it reached the bridge’s midpoint to show the entire bridge and the Manhattan skyline in the background. Close the bridge. Shoot the car.  Open the bridge. Close the bridge. Shoot the car. Open the bridge. Repeat as necessary.

We were close to wrapping when something happened. Noon. It was time to feed our crew. The International Alliance of Theatrical Stage Employees Union, to which all of our crew belonged, required that we feed them after specified periods of time. They had been working in the cold and rain for six hours. The catering people had been setting up tables and chairs for the lunch. On-location catered meals rival those of the finest restaurants. We were trying to squeeze in one more shot before breaking for lunch. Everyone was starving. Someone shouted, “Oh no!” I turned around to see hordes of Port Authority mobmaintenance workers pouring out of their building and racing toward the food. For some reason they figured that the food was for them. We shouted for an assistant to go tell them to back off. The assistant quickly returned, being told by the workers exactly what he should do to himself. This situation was getting worse. Our guys were still working. The maintenance guys were feeding.  Think school of piranha and a cow. I then thought of the only thing we could do. I would have to speak “unionese” with them.  It would be the only thing they would understand.

I trotted up the hill. I needed to know what union they were in so I could speak their dialect. Then I realized that we probably had a mix of IBEW, Teamsters, SEIU, and IABSORIW (steel workers) gorging themselves. I needed to use the Esperanto version of “unionese.” This dialect was universally understood. “Hey everyone, this is IATSE food. You wouldn’t want them to file a grievance with the AFL- CIO would you?” They all looked at me, Coquille St. Jacques dripping from their lips. They immediately realized that they were all committing a cardinal sin: You don’t eat another union’s food! They backed away from the table like roaches from Raid. “Thanks guys, you can have anything that’s left.” They were all smiles as they ambled back to their pens.

We finished the shoot. Wrapped everything up. Left the food in foil chafing dishes and raced across the Verrazano Narrows Bridge. I looked out the rear window of our car and saw every piece of the food being devoured.Screen Shot 2016-08-24 at 7.42.51 PM

 

 

Next:  Terror In Tokyo

I Leave Home

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child walking along road

 

As in many other industries, ad agencies follow a certain protocol when poaching talent from another agency. Rather than use a “scorched earth” policy that leaves behind bad feelings, reputable agencies rely on oblique seduction.  Thus it was when I was approached about leaving the bosom of Foote, Cone & Belding/Honig. Bill Hagelstein of Needham, Harper & Stears, called me one sunny afternoon.  Bill was part of the original immigrant wave from Detroit who ventured to Southern California to make ads for Japanese cars. In fact, we had worked together on the Datsun (now Nissan) account at Parker Advertising…for about 15 minutes. Bill had been working there for some time.  Datsun fired Parker 15 minutes after I was hired. Fate was attempting again to bring us together.

One sunny May afternoon in 1982 I received a call from Bill. After we exchanged pleasantries, Bill asked mMouth at Phonee if I might be able to help him with a favor. I immediately agreed. The folks at Needham were looking for an account supervisor to work on Honda. Bill outlined the responsibilities, salary range, and benefits.  I told him that I would “make inquiries.” I sat at my desk, staring at the narcotics officers busting crack dealers in the park across the street. It was then that a thought crossed my mind.  “Why should I offer someone else for this plum job.  Why don’t I go for it?” I went home and discussed it with the family. I was going to go for it.

I called Bill early the next morning. Like two sand cranes performing a mating ritual, Bill and I danced around the issue for a few minutes.  Then I said, “Bill, I thought of someone who would be perfect for the job at Needham. Me.” He laughed and said, “I was hoping you’d say that. I couldn’t come right out and ask you.” Plausible deniability. By me asking him, Needham couldn’t be accused of poaching. The agencies and clients would be calm about it.

It was tough leaving FCB/H. They are the ones, after all, who had plucked me from the Slough of Despond. I felt a great deal of loyalty toward the co-workers who had taught me that Tanqueray  was a damn fine gin. But I had to face facts. I didn’t see much chance for imminent upward mobility. The client was struggling to find a new identity afteMoney Stackr being known for their rotary engines. At the time, Mazda was split into two American companies. One headquartered in Rancho Dominguez, CA., the other in Jacksonville, FL. Consensus on creative was often a rocky road. Oh, who am I kidding? I did it for the money.

Honda and NH&S were whole different worlds from where I was. Accords, Civics, and Preludes were flying out of dealer showrooms faster than the trucks could deliver them. It was like printing money.  Actually, a few years later something like that was going on. But enough has been written about that chapter that I don’t need to go there.

One of the first things I noticed in my new world was that American Honda actually
Screen Shot 2016-08-23 at 9.20.03 AMmirrored what their advertising slogan was: Honda – We Make It Simple. No onorous creative and budget presentations to countless levels of committees . For major presentations we would be in front of four people: Joe Haight, the Honda Ad Manager, Tom Elliott , at that time the VP of Marketing, Cliff Schmillen, SVP of the automotive division, and Yoshihide Munekuni (known affectionately as “Moon”), the President of the automotive division.  Back then, Honda was using the avuncular, soothing tones of Burgess Meredith as the voice-over talent in the commercials. Once the storyboard had been presented, we would read the copy, starting with the words, “And then Burgess says…”

Honda also gave NH&S responsibilities that went beyond the “normal” client/agency relationship. Working with Porter/Novelli Public Relations, we put on their new product short-lead press previews. One of our account people was the “The Honda News Bureau.” We produced their major meetings, including their annual dealer meetings.

In previous posts I’ve gone on about how great it was to have a job that gave you a free car. This job went a step further. It allowed you to hobnob with the rich and famous. Honda was coming out with a completely new iteration of the Accord.  They wanted to dazzle their dealers at the dealer meeting where the car would be revealed. Honda asked us to handle the meeting. Honda knew that most of their dealers would attend with spouses and/or girlfriends in tow. Honda wanted to invite industry thought-leaders. J.D. Power (Dave Power) would attend with his Associates. I was glad Dave was coming because he loved cigars as much as I did. Honda Motor Ltd. executives from Tokyo would be there. A lot of people would be there. We needed a massive venue. Bob Welsh was the titular head of the Honda account at NH&S.  He also was the producer of the Honda meetings and shows. He put Sol Hurok to shame.

The first thing Bob did was to take over the Las Vegas Hilton. They could accommodate thehilton-las-vegas 2000+ rooms that would be needed. Then he booked a “surprise mystery guest,” to boost attendance. Then he used the leverage that comes with booking thousands of rooms to coerce the kitchen and chefs to do the near impossible. When I checked in three days before the event, I was told by reception that I only needed to provide ID. I said, “Don’t you need a credit card for incidentals?” I was told that wouldn’t be necessary as my entire stay was being comped.

Very impressive.  I immediately tried to determine how many pay-per-view movies I could watch during the six days I would be there. The new Accord presentation went off without a hitch. When the commercials were shown in the darkened ballroom, our agency plants in the audience were able to start the cheering and applauding. Almost as impressive as the show was the dinnerBobHope that night.  After a few words from Cliff Schmillen, dinner started.  The Hilton chefs had prepared Beef Wellingtons for 2,000, all of them served warm. Dessert was flaming Baked Alaska for 2,000, all of them done correctly. After dinner Cliff introduced the “surprise mystery guest” to the musical strains of “Thanks for The Memories.” Bob Hope walked
out to thunderous applause. Hope was great. A few hours before the dinner his people had asked for the names of the Honda president, the largest dealer, the worst golfer, the highest ranking executive from Japan, etc. He seamlessly worked all of them into his routine. After the dinner, several of us from the agency and Honda were told to be in the lobby the next morning by 9:00 AM. We were also told to bring swimsuits.

The next morning, six of us assembled in the lobby. The Hilton’s Director of Marketing came up to us and said, “Follow me.” We went out the front doors and were escorted into waiting limousines. I breathed a sigh of relief as the limos turned toward Lake Mead and were not heading out into the desert. We were’t going to be whacked! The Marketing VP Hilton Yachttold us that the Hilton Hotel wanted to thank us for our “hard work” over the last few days by letting us spend the day on Barron Hilton’s yacht. The crew saluted as we boarded. A light breakfast was laid out in one of the state rooms. The bartender was able to supply much needed Bloody Marys. I spotted a box of pampers, guessing that those were for baby Paris. We cruised to a small cove on the other side of the lake where the captain dropped anchor. A diving board was attached to the stern section of the upper deck. Lunch was served onshore. After an afternoon of Glennfiddich-fueled cannonball dives off of the diving board, the captain headed back to the marina where the waiting limos took us back to the hotel. Hmmmm. This Honda gig was pretty neat!

 

Next: I Shut Down New York City

 

 

 

 

 

Rolling Coconuts and Footballs

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Deana Tiki

In addition to getting free cars, another great thing about being in advertising is the opportunity to meet fascinating people at free dinners in fancy hotels.  This was the case when an old friend of mine, George Burns (the mag rep, not the comedian), invited me to a David Gergendinner at the Ritz Carlton Hotel, located in Marina Del Rey, CA. George’s magazine, U.S. News & World Report, was always able to land some heavy-duty Washington, D.C., face to speak at their dinners. This year’s speaker was David Gergen. Gergen was considered to be an ultimate D.C. insider. He started out writing speeches for Nixon, and quickly became the head speech writer. He was Director of Communications for Ford and Reagan. After taking a few years off, he returned to Washington to become a key advisor to Bill Clinton. He is one of those people in Washington who knows where the bodies are buried.

 

Because the invitation was for two, I brought a longtime friend and former co-worker, Deana Linderholm. As we arrived that evening, I was immediately struck by two things. The first was that the hotel was populated by gargantuan men whoHigh Fashion Models were quite loud and had fingers that seemed to have been broken many times. A quick glance at the marquee explained it. The NFL and Fox Sports were having their annual Summer Meeting here. The other thing that struck me was that the lobby was jammed with very attractive women, wearing very expensive dresses, and ambulating easily on their very spikey high heels. The only other organisation mentioned on the marquee was the National Association of Kosher Butchers.  I had a hunch that these women were not part of that group.

We worked our way to the dining room that had been set aside for U.S. News. A number of familiar faces were already gathered at the bar. Another great thing about advertising was that you had the opportunity of drinking really great booze.

After all the booze was gone, we were asked to find our seats. I discovered, much to my surprise, that Deana and I had place cards on either side of Gergen!  I should point out that there is a great deal of stagecraft at work at any media event serving food.  The basic plan consists of four parts. #1: Serve booze before the dinner. This allows the mag rep and the magazine’s management to “work” the crowd.  #2: Sit down and greeting.  This is done to help the ad cattle-penpeople remember who is buying the booze and the food. #3: Follow the order. Make sure to have your guest speak, or pitch, or opine BEFORE you serve the meal. The ad people are only there for the free food and booze. Once they are done eating, they will stampede toward the exit.  #4: Serve dessert slowly. By doing this, the magazine is able to keep the ad people at their tables, waiting for the yellow sheet cake with white frosting.  This gives the magazine salespeople one last chance to work the room.

We sat down on either side of David Gergen.  I discovered him to be a very affable gentleman. He wanted to know what each of us did for a living. Each person around the table spoke in turn: Ad guy, ad guy, ad girl, spouse, ad guy, spouse, ad girl, ad guy. Perhaps to change things up a little, and because it was true, Deana said, “I teach Hawaiian and Polynesian dance.” This caught David’s attention. As this was the seventh dinner on his grueling cross country mag rep dinner circuit, he had become used to the litanies of “ad guy, ad girl, spouse.” “My, that’s an interesting occupation,” he said. “Did you ever have something embarrassing happen to you while you danced?” Interesting question.  Deana thoughthawaiian_hula_dancers_2_by_thetomatohead for a moment and said, “Well something happened to a friend of mine as we were in line doing a very spirited Tahitian dance. I heard her squeal, then heard a “clack” and saw half of a hollowed out coconut shell hit the stage and roll away. My friend had lost half of her top!”  David then asked, “Did anything ever happen to you?” She thought and then said, “One time, as we were exiting the dance floor, I passed too close to a candle on a table, and my grass skirt started to go up in flames. Fortunately, the dancer behind me saw it and immediately tore my skirt off.” There was stunned silence at the table.

It was time for David to speak. He opened his talk by saying, “Thank you very much for having me with you here tonight. Quite interestingly, I just met a woman who teaches Hawaiian dance. I’ve never met one before.  Deana can you stand up? (Polite applause) I thought MY job was exciting. Deana was dancing one time when half of her coconut shell bra fell off while she was dancing on stage. As she tried to run off, her grass skirt somehow caught fire, and she had to rip it off.” (Polite laughter) “Wow!” Deana slowly sat down.  After his speech, David came back and sat down at our table. When he was made aware of the factual mistakes in his story, he apologized profusely to Deana. I think that this may have been the reason http://www.factcheck.org was founded.

After the dessert had been consumed, George Burns came over and said, “Hey. Do you guys have to leave? Why don’t you meet me in the lounge for a nightcap?” Goodie, more free booze!  Just as we were being seated in the stock-footage-happy-attractive-woman-talking-on-cellphone-in-cafelounge, I noticed the gargantuan men had been seated on one end of the lounge, and the attractive women, who were not Kosher butchers,  were seated across the lounge from them. The only difference in their appearance was that now the ladies were all carrying their cell phones. As each one got a call, they would talk for about thirty seconds, write something down, then leave the table and saunter toward the guest elevators. Then it dawned on me! The NFL was here, and I was looking at the paid escort staging area!

After a few minutes, George departed, telling us that he had opened a tab for us in his name. More free booze.  About three drinks later,  Deana looked over my shoulder and shouted, “O my gosh!”  I asked, “What?” She whispered, “That’s Terry Bradshaw over there! My brother is a big fan of his and he’d kill me if I didn’t get his autograph.” She grabbed a pen and a cocktail napkin and went over to the table with Bradshaw and several other ex-NFL players. I ordered another drink. About fifteen minutes later, I realized that Deana had not returned.  I peered over the back of my chair and saw that Deana and the guys were having quite a good time telling stories and laughing. Oh well, that just means more bar nuts for me.

A few minutes later, two giant hands reached over the back of my chair and grabbed my shoulders.  I turned to see Terry Bradshaw smiling down at me.  “Hey hoss,” he said, “we’d like tuh apologize for keepin’ your lady friend so long.  Please come on over and join us.” I got up and followed him to his table.  I could feel the sixty eyes of the not-a-Kosher-butcher ladies boring into the back of my skull. In addition to Terry, I saw that Howie Long and Ronnie Lott were also sitting at the table.

Terry immediately asked, “Whatcha drinkin’?” Realizing that the NFL was buying drinks, I blurted out, “I’d like a triple Johnny Walker Blue Label…neat.”  Everyone was having a wonderful time. Terry was telling a lot of jokes. After one of them, he gasped and said, “Ronnie, was that joke offensive?”  Lott answered, “Of course it was Terry!”  Then everyone would break out in laughter.  I guess it was a shtick they did. More jokes followed.  Howie Long and I started some small talk about where we had grown up.  He in Boston, IHowie-Long-Terry-Bradshaw-Fox-Pregame-2-300x171 in Detroit. We talked about what it was like growing up in an Irish family, and how the family traditions carry on. I found out that his grandmother and my grandmother both had the same picture of Jesus over the fireplace mantle in the living room.  I had just finished reading “Angela’s Ashes.” I told Howie the story line.  We both laughed at how many things in the book were familiar to both of us. He took out a pad from his coat and had me write down the name of the book and the author.  He promised to read it when he got home.  While we were still reminiscing, two ladies from the staging area came up behind his chair and put their hands on his shoulders. Not missing a beat, Howie kept talking to me while he slowly raised the back of his left fist to the eye level of the ladies.  He then put his left thumb into the middle of his clenched fist and slowly pushed up his ring finger, revealing a very nice gold wedding band.  The ladies made a hasty retreat back to their staging area.  “Well done!” I said.  He chuckled and said, “I don’t like to talk to them, and the ring finger/wedding band thing keeps them away better than Deep Woods OFF.”  Soon, all the jokes and stories had been told.  Ronnie Lott said that it was late and their first meeting was at 8:00 the next morning.  Terry and Howie agreed. Hand shakes and hugs were exchanged with us before they walked off through an exit that didn’t go near the staging area.  These three guys were no longer knuckle dragging gargantuan men to me.

Within fifteen seconds, the recently vacated chairs were filled by three twenty-something FOX Sports production assistants.  They quickly affixed NFL lapel pins to their blue blazers.  The pins must have been laced with mating musk oxen pheromones, because 5 White-backed vultures at a carcass (note the yellow wing tags)about twenty of the not-kosher-butcher ladies were now stampeding toward us. I grabbed Deana’s wrist and screamed, “Run for the exit before it’s too late!!!” As we ran out into the lobby, I looked back. It was a terrifying sight. Oh well, at least I got a lot of free booze and food…and had met some very interesting people.  

 

 

 

Hanging With The Rich And Famous

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The-Rat-Pack

One of the great things about being in the ad biz, in addition to the free cars, was the opportunity to get lots of free stuff and meet famous people who would act like you were actually someone who they would ever hang with.  One such event was the annual Time Inc. La Quinta Golf Tournament and Lupercalia. It was held every year at the La Quinta Golf Resort near Palm Springs. There’s no strong evidence to support my theory, but I believe that Time Inc. held the event every year to coincide with the ancient Roman fertility festival of Lupercalia. The Time Inc. event certainly had its own share of wine-sodden people running around naked. In addition golf-3to the three days of golf, drinks, cigars, drinks, food, golf, drinks, all-night gin rummy games, and drinks, the event provided a special guest speaker who would appear at the Saturday night steak-fry and awards dinner. This is when I first realized that these rich and famous people would become my friends and stop by at my house for dinner.  Although none of them ever returned my calls.

One year, as dozens of sunburned ad people staggered their way, drinks in hand, to the banquet room, we were informed that we could only enter through one door, that door lined with men in dark suits and speaking into their cufflinks. A large metal detector had been installed GFordin the doorway. I correctly guessed that the speaker tonight wasn’t going to be Pee Wee Herman. In fact, it was former President Gerald Ford. We were in a smallish room, about eight tables of ten people set in two rows of four in front of the podium. Stationed on either side of each of the rows of tables was a Secret Service agent. President Ford needed and deserved protection.  Squeaky Fromme and Sara Jane Moore had seen to that. It must be an awful feeling knowing that there were crazies out there who wished you harm.

We were all just finishing our desserts, gigantic slabs of key lime pie, when President Ford was introduced. I’m sure that he was an honorable man who ran our country during a very tough time, but when he started talking about his days as a football player at the University of Michigan, and the glories of Wolverine football, I as a Michigan State Spartan, began to tune out. It was if Ford was speaking Portuguese in a very low whisper…I wasn’t interested, and couldn’t hear it anyway.  My mind started to wander. This was a small room. There were only four Secret Service agents. What if some crazy person wanted to hit the former President with a still untouched piece of key lime pie? I pie-in-facestarted doing the math in my head. I was 10, maybe 15 feet away from the podium. The agents were at least 25 feet away from the podium. If a crazy person were to charge the podium, he most likely would crouch, using his shocked friends as human shields. Leaping at the last second, the pie would easily reach its mark.

Wow!!  This is too easy. I cased the room again. Everyone was listening to President Ford. The Secret Service agents were all scanning the room for crazy people. Good luck with that! The four agents had stone stares as they stood positioned too far away to stop a pie. Wait! There were only three agents now. Probably the fourth agent went outside for a smoke. Suddenly, I panicked. What if they had devices that could read your mind? I should have worn my aluminum foil helmet to the steak fry. It was then that a feeling of dread and utter despair overcame me. The fourth agent wasn’t outside.  He was standing behind me!!!!! I slowly turned in my suit-manseat to find the fly of a man’s pair of trousers a foot away from my face. I slowly looked up, to be met by agent #4’s eyes looking down on me. “Do we have a problem here, Sir?” I was immediately thankful that I’d worn a dark pair of pants to the dinner.  “Uh, no. Why?” I asked. He squatted next to me. “Well, you see, everyone in the room is watching the President. We noticed that you were busy looking around the room. Everything OK here?”  I told him, as my throat began to close, “I’m sorry. I never voted for the guy…and I went to Michigan State.” The agent laughed, “I hear you.” He rose and gave a subtle signal to the other three that I wasn’t crazy.

Each year, after the guest speaker was done, we all retired to a large banquet room for an evening of drinks, card playing, drinks, cigars, food, drinks, and drinks. The game of choice for 90% of the group was high stakes gin rummy. Another 7% (those who had their names on ad agency front doors) would play even higher stakes poker. Three of us, Bill Hagelstein, Mike Parker , and I would rather go back to our rooms and flush $200 down the toilet.  We weren’t good at gin rummy, and this saved us a lot of time. We were fans of the most cerebral, nuanced, Euchre-Handsophisticated, and exciting card game ever played: Euchre! The three of us would play a three-handed version of the game, unable to find a fourth. We play ferociously until 2 or 3 in the morning, and then tally up. The biggest loser of the night could be on the hook for maybe $8. And so it was one year when columnist/humorist Art Buchwald was the speaker. 

After his hilarious talk, Art followed us all into the Hall of Sorrows to kill some time. He strolled between tables, watching the giants of the ad industry gamble away their children’s inheritances.  I’m sure he was gathering information for a book or column. He walked by the three Art Buchwaldnaïfs playing a game that was definitely not gin rummy. He pulled his cigar from his mouth and shouted, “You guys are playing Euchre! Can I join you.” “Of course,” we said. Art immediately sat down in the empty fourth chair. After introductions, Art told us that he loved playing the game as a kid growing up in New York, and thought that nobody played it any longer. For the next four hours we were regaled with incredible stories and cigar smoke. Actually, all of us were smoking cigars, gifts from our new best buddy Art. Finally, he said, “Well, my friends, what’s the damage? I should go.” I spent the next minute slowly tallying the score. Art already knew that he and Bill had won.  I finally was able to announce, “OK. Bill and Art, you won $24.” Art was dumbstruck. “$24?” he croaked. I said, “Well, actually that’s split between the two of you, so that’s $12 apiece.” Mike and I were already fishing our losses out of our pockets when Art exploded with feigned shock and dismay. “I just spent over four hours with you f#&*ing mopes and all I have to show for it is 24 f#&*ing dollars? He laughed and shook our hands as he walked over to join the poker table with the guys who had their names on their agency front doors. As he scuttled away, I shouted after him, “Art, call me. I want to know if we’re still on for dinner at my house next week.”

a_friend_in_need

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Laissez Les Bons Temps Rouler!!!

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Crowds flood Bourbon Street on Mardi Gras Day in New Orleans

New Orleans (every time you see this word in this post you should pronounce it in your head as Nawlins), the Big Easy, the Crescent City, was founded in 1718 by French settlers. It has become, for car guys, a Holy City demanding pilgrimages to its holy sites. Every four years the National AutomobilesuperDome_1700883c Dealers Association (NADA) convention is held here. Super Bowls are held here. It’s no coincidence that of the 48 Super Bowls held, almost 21% of them have been in New Orleans. Car companies hold their annual dealer meetings here. Auto dealers in New Orleans are probably visited by home office people more often than dealers in any other city. And, naturally, car ad guys, being the remoras to the car industry’s host animals, go along for the ride. Dear reader, I am going to break from the chronological order of previous posts to tell you about my experiences in this city all at once. To parse them out individually, over time, would lessen the awesome impact this city has had on roving bands of car guys.

Much of the mayhem occurs during the previously mentioned NADA conventions. They are usually held in late January, or early February. This timing often coincides with the annual Mardi Gras celebrations. There are many fine eating and drinking Hand Grenadeestablishments there willing to aid you on your trip to unconsciousness. One such place is Tropical Isle. Their famous signature drink is called the Hand Grenade. This green monster is a nasty combination of Midori, vodka, coconut rum, Bacardi 151, and pineapple juice. Each grenade is equal to 4.5 cocktails. Because this is the house specialty, it came as no surprise that the musicians could get away with some pretty raunchy lyrics. Two guys named Bill and Dave featured a song about a young man who, after a night of unusual lovemaking, woke to find something disgusting on a part of his body. The song was so ribald that the Tropical Isle had to close their doors which opened onto Bourbon Street, lest the lyrics thoroughly disgust passersby. 

To truly enjoy New Orleans, one must eschew good taste, common sense, and most of your reserves of human decency. I should add that it also helps to keep your wits about you and be aware of your surroundings. Case in point… One year during Mardi Gras, a Ford dealer friend and I were trying to work our way down Bourbon Street. The crowds were so thick, it was hard to move. It was impossible to stand without being pressed up against another reveler. I pointed out to my friend that this was a great bourbon-street-mardi-gras-2011-horizontaljpg-43b60d89613ad0b6opportunity for pickpockets.  The current trick was to use a razor to slit the bottom of a victim’s back pocket and let the wallet slide straight out. I told him that he should put his wallet in his front pocket as I had done.  He agreed. He reached back to get his wallet, only to feel the slit in his pants were the wallet used to be. Having already consumed several Hand Grenades, he seemed unfazed, telling me that he had a wad of cash in his front pocket. We continued, as flotsam, down the street.

This was my friend’s first trip to New Orleans for Mardi Gras. He noticed the people on balconies throwing strings of beads down to the mob in the street. He asked me, “How do you get them to throw beads to you?” I told him that there were several ways, but I counseled him to not try pulling his shirt up, as that might cause the balcony to collapse from people scrambling to get back inside the building. Suddenly, the human tsunami stopped in front of a balcony where a group of guys were holding strings of very large and expensive beads. Filming lights came on. The crowd starting howling. Videographers from “Girls Gone Wild” appeared from inside the building. The guys on the balcony started shouting, “Show ’em! Show ’em!” My Spidey-sense Mardi-Gras-flashstarted tingling. This was not going to end well. Just then I heard a young woman’s voice from right behind me squeal, “Let’s do it!” I turned around just as several young co-eds from Alabama pulled up their tops and let them all hang out. I turned to grab my friend and beat a hasty retreat. Nothing good could come from this. The revelers around me were already foaming at the mouth and panting heavily. As I turned, I saw him leap in the air. “They’re throwing them to me,” he exclaimed. Thinking that the rain of beads were for him, he jumped up, caught them all, and fell backwards into the sweet young ladies, knocking them over.

The first fists hit us about a nanosecond later. The women were screaming, the mob was howling, and my friend couldn’t understand why were were being set upon. mardigras09-27I explained to him the etiquette of street flashing for beads. If a lady wants to show them to the crowd, the beads belong to her. I apologized for my friend, gave the beads to the ladies, and quickly pushed our way forward toward the semi-sanity of Canal Street. To the crowd, we were old news. They were now ogling the next group of co-eds striving for “Girls Gone Wild” immortality. I just hoped that neither of us wound up in the video.

The parades are part of the pageantry that is Mardi Gras. Some are held at night, others during the day. One year, during an NADA/Mardi Gras eclipse, I was staying at the very stately Lafayette Hotel on St. Charles, just Lafayettewest of the French Quarter. My room had french doors that opened onto a small balcony overlooking the street. My day was filled with visits to the Desire Oyster Bar, Pat O’Brien’s, The Old Absinthe House, Commander’s Palace for dinner, back to Bourbon Street for more pub crawling and expense account abuse. At midnight, at bar called The Dungeon opened to serve its mind altering concoctions of Dragon’s Blood and Witch’s Brew…don’t ask. Heading on to Chris Owens’ Show Bar after Preservation Hall, I thought that the street lights were illuminating the night better than usual. It was then that I realized that the sun was coming up!

I hustled back to the hotel as fast as I could lurch. The day’s debauchery was already beginning to take its toll, manifesting itself as a throbbing headache and an extreme sensitivity to light. I stripped my clothes off and fell forward onto the bed. Shortly after, I began to hear music. Was I dreaming? I opened my eyes to pitch black darkness. Had I gone blind? It was then that I realized thatmardi-gras-float I had closed the blackout curtains over the french doors. The music got louder. A parade was coming down St. Charles. I whipped open the doors and went out on the balcony. The shocked look on the faces of the people lined up across the street alerted me to the fact that I hadn’t put any clothes back on. I didn’t want to miss the parade, so I threw on a white t-shirt, a pair of khakis, and some loafers and went down to the street to watch the parade, after buying a New Orleans power breakfast of a Lucky Dog sausage and a Cajun bloody mary from a street vendor.

I found a spot at the curb in front of the hotel, bloody mary in my right hand, left hand ready to catch the trinkets, coins, and beads that the krewes on each float would throw out to the crowd. As the first float passed, I caught several strings and put them around my neck. About a dozen guys from a Tulane fraternity were lined up behind me, jumping up with me trying to catch souvenirs. I noticed a young boy behind me trying, in vain, to catch something. We all agreed to place him right in front of me so I could catch some beads for him…without spilling a drop of my drink. From down the parade route we could hear a frenzied roar. Approaching us was a float whose members weren’t throwing beads, they were throwing ladies’ underpants. Before I knew it, Crowd with Arms Raisedthe float was in front of us, and a pair of lace panties were headed my way. A tidal wave of humanity pressed against me as hands reached out to catch them. I started to fall forward on the little boy. He turned to face me as I fell toward the street, terror on his face. As we came crashing down, two things crossed my mind. I didn’t want to crush him to death, and I didn’t want to spill my drink. I placed my elbows next to his ears and bent my knees to straddle his waist. About 2500 pounds of frat boys from Sigma Upsilon Kappa came crashing down on us. The boy and my drink, however, were safe. The underpants had somehow trickled through the pile and were now sitting on the street next to the boy. As people climbed off of us, he scuttled out from underneath me and ran away. I refused any help to get up as both knees and both elbows were now bleeding profusely. Fortunately, the bloody mary hadn’t spilled…and the boy had left the panties behind. The parade was over, people left. I slowly rolled over to one side, too sore to move.

I heard someone approach. I opened one eye to see a pair of feet clad in wingtip shoes. The man said, “Tom? Tom? Oh my god Linda, it’s Tom!” I had been discovered. I tried to look up and see who it was. The couple was backlit by the sun, so I could onlyDrunk Guy squint up at them and utter a grunt through the pain. Once they had helped me to my feet, I finished my drink and got a better look at them. They were friends I had gone to college with at MSU. He was now a big media muckety-muck in Detroit, here for the NADA Convention. They asked me how I had come to such a sorry state of being. My t-shirt was now filthy, my bloody pants were torn at the knees. I looked a mess. I decided that they weren’t going to believe the truth, so I told them that I was now living on the street in New Orleans and asked them not to tell anyone that they saw me in this condition. They wanted to give me money. I said that I couldn’t accept charity. I shoved the panties in my pocket, threw my now empty cup in the trash, and hobbled away, knowing that I would see them both at his company’s huge reception that evening.

We all had a good laugh when I told them the real story. It’s amazing how a nap, a shower, clean clothes, and several Wild Turkey sazeracs can improve one’s station in life.

Next: Hanging With The Rich And Famous 

Life Imitates Art!

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Softball

Advertising is stressful, competitive, daunting, draining, exciting, and stimulating. It also tests the limits of your endurance, and is always just a hair’s breadth away from erupting into violence. That’s why Foote, Cone & Belding/Honig had a co-ed softball team. We wanted to carry these life shortening characteristics into our evenings and weekends. We took it seriously.  This was not your fluffy “oops, let’s have a do-over” type of softball.  This was “take-no-prisoners” softball. We were L.A. advertising’s softball equivalent to Burt Reynolds’ convict team in The Longest Yard. Our 3rd baseman had been a star on the UCLA women’s softball team. Her throws to 1st base were measured in nano-seconds. Our left fielder carried, along with his glove, a six-pack of Pabst into left field with him every inning. Our 2nd baseman was able to schedule his psychotherapy sessions around our games andDrinking Team practices. And, like Pavlov’s dogs getting their treats for positive behaviors, we would retire to Sloan’s on Melrose to fuel our libidos. Alas, like the Tail O’the Cock, Sloan’s is long gone; given over to those who cater to glitterati and illiterati. 

The FCB team was a juggernaut of raging estrogen and testosterone. We would “juice” with our own proprietary concoction, testrogen,before each game. It was now 1980.  We were in the playoffs.  Our next opponent was William Esty, the agency for Datsun. We knew that no quarter would be given or sought. Nerves were on edge. We were all wound tighter than $5 Sears ukeleles. The game was close. The crowd was frenzied. then, it happened……. The Esty batter hit a slow grounder to 3rd base. Our star 3rd baseman charged it, and with one motion, picked it up with her hand and fired it to 1st base. Unfortunately, Patty Dryer, our crack 1st baseman, had her foot on the foul territory side of the bag, rather than on the 2nd base side. Because of this, her right leg 1st Baseand hip were directly over the base. The ball and the runner, who had his head down running as fast as he could to beat the throw, reached Patty at the same time. Because half of her body was across the base, the runner hit her like an Amtrak train hitting a small goat. She was out cold before she hit the ground.  The ball caromed off into right field.

Time was immediately called. Patty was carried off of the field and put underneath a shade tree. Her husband, a beefy ex-marine who ran his own collection agency, charged out of the stands and went after the Esty runner. It took five of us to drag Patty’s husband to the ground and explain that it was an accident.  The Esty runner was one of the nicest guys in LA advertising, and he didn’t mean it.  The collision was Patty’s fault. Cooler heads prevailed. For a while.

We were in the second to last inning, and had the game well in hand, when it became payback time.  Just like in Major League Baseball, “you hurt one of ours, we’ll hurt one of yours,” came into play. Except there was only one person on our team who felt this way…our left fielder who had already consumed six innings of Pabst six packs. He had advanced to 3rd base, when one of our folks hit a fly ball to left.  The Esty fielder caught it for the second out. Our guy on third base began to slowly walk down the line toward home plate, yelling at the left fielder to throw the ball to the catcher to tag him out. Oh no! He was going to take out the catcher! We all yelled at him to go back to third. The poor catcher, Home Platewho was only playing that position because he’d hurt his leg and couldn’t run, knew what was coming. He slowly moved to the side of home plate. The left fielder took the bait, threw the ball to the catcher, and our guy went into overdrive, going out of the base path to take out the catcher, who by now was fleeing toward the dugout. The collision set off car alarms for three square miles.

And just like the true sportsmen and sportswomen we all were, the benches emptied. Lots of pushing, shoving, groping, and cursing. We felt bad, because the Esty folks really hadn’t done anything wrong. But, true to our warrior code, BB fightwe had to watch each other’s backs. After a few minutes of jostling and bellowing, enough to satisfy the honor code, we all retired to our respective benches…except for our left fielder. He had been kicked out of the game.  This didn’t bother him too much, as he was able to make a quick beer run. We won the game and went on to win the West Coast Championship. After the game, we retired to Sloan’s to lie to each other about how great our advertising was. Patty was there, with her red badge of courage bandage over her eye. The Esty guy bought her drinks all night.

A few weeks later, the agency folks were in Las Vegas for the annual Mazda dealer show. This was going to be the first time the Mazda dealers would be seeing the new Mazda RX-7, the car that was to save the franchise. We were going to use a new, at that time, technology whereby the car would be revealed traveling through a tunnel of laser light out over the audience. This was going to be huge, the most expensive new model reveal in Mazda history. The night before the show saw us all trying to get everything ready. Top executives from Toyo Kogyo in Japan would be in attendance. It was now 1:00 AM and we noticed that the electricians rigging the lasers had stopped working and were sitting around smoking. I asked them why they had stopped working.  They gave me another life lesson.  “See that pipe up near the ceiling? We have to pass a cable over it.”   “So?” I asked. “Well, you see, we’re electricians, not plumbers.  That pipe carries water for the sprinkler system.  We can’t touch it. We’ve put out a call for a plumber.” Two agonizing hours later, a plumber walked in.  He was getting triple time as this was an “emergency” call. The plumber and an electrician rode a scissor-lift to the ceiling. The electrician handed the cable to the plumber, the plumber laid it over the pipe, and Violá, everything was back on schedule. The reveal went off without a hitch, and everyone was very happy. Including the plumber.

Laser Tunnel

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More Fine Dining

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A Roman Orgy

Almost as special and life enhancing as the free cars, were the free lunches…and dinners. You had the always popular media rep lunch, going to a fine restaurant that you would tell your in-laws about so they wouldn’t think their daughter had married a Philistine. There were the media rep dinners, where you would stock up on carbs, fats, proteins, and ethanols on the rocks to survive the nastiest winters. There were the incredible media “luncheons,” where you would feast on rare delicacies. All you had to do was eat while sitting with a Sports Illustrated Playboy+2013+Playmate+Year+Luncheon+Honoring+5PE7jqs4Pj8lSwimsuit Issue model, a Playmate of the Year, Mike Eruzione, Robin Williams, Terry Bradshaw, Gerald Ford, or Bob Hope and listen to a short sales pitch. And all of this was on top of the fine dining that was afforded by the T&E budget. “Hmmm, I’m hankerin’ for some Steak a la Palm. Hey, Sato-san. Would you and your wife like to go to dinner? Have you been to The Palm yet?”

Alas, many of the great places to eat in LA have gone the way of the large expense account. Please indulge me as I wax nostalgic:

tailothecockMcHenry’s Tail o’ the Cock on La Cienega. The all-male Milline Club used to meet there monthly. Their purpose seemed to be to keep dirty jokes and misogyny in the mainstream of American culture. Their annual “review” attracted hundreds to the musical show. Finally, good taste prevailed.

ma maison exteriorMa Maison…the hoitiest of toitiness. They had an unlisted phone number. So, if you told someone that you had called ahead for reservations, you were letting them know they you were one of the pauci selecti. The epitome of passive/aggressive behavior. My fondest memory of the place is when I tried to race a 400 pound Orson Welles inside and I got jammed in the front entryway with him.

Hollywood_Brown_Derby_1952The Brown Derby in Hollywood was a favorite…just so I could tell my college buddies back in Michigan that “I was a regular.” The first time I ever had a Cobb Salad was there. I’ll never forget the feeling of pieces of bleu cheese and bacon missing my mouth and falling into my lap as Susan Sarandon sashayed in.

Chasen'sAhhhh, Chasen’s.  My dear friend Dick Wanderer, formerly of Army/Navy Times, first introduced me to this place.  It later became the site for his legendary Christmas Parties. I will never forget my first meal there. Dick ordered  the Seafood Tower for us. If my memory serves me well, I remember it as being a four foot tower of crab, lobster, clams, oysters, crawfish, scallops, mussels, and lemon wedges. It was surrounded by a flotilla of butter boats. I would usually lose consciousness after the sixteenth lobster claw. 

Perino'sPerino’s!!!  They served me my first Steak Diane. Exquisitely done table side. The interior featured sets of circular banquettes that backed into each other, giving it a feel of a 1930’s nightclub. If you were going to have lunch at Perino’s, you told your secretary that you wouldn’t be returning as you had off-site meetings all afternoon.

Scandia1967001Scandia!!!! You cruel, cruel mistress. Home of gravlax, herring, hot rye bread, and gallons of aquavit. Every year, National Geographic would host a dinner in the Scandia Cellar, called the Viking Feast. I need not say more. Petersen Publishing used to be next door. Pete Petersen ate there all the time. He loved it so much, he bought the place for $2 million. As the sale was going through, he found out that he was buying the place…but not the name.  That cost him an additional $2 million! It didn’t do very well after that, and finally closed.  There are still rumors that ghosts of ad guys dressed only in animal skins wander the place eating raw goat meat from the bone while looting and pillaging imaginary coastal towns.

They, and many more like them, are all gone. As the ad biz in LA moved west toward the ocean, and south into Orange County, the old places began to fade like the smile on your boss’s face when he suddenly realizes that he had no idea that you were nuts. And now, I findPalm_Restaurant_West_Hollywood-300x199 out, The Palm on Santa Monica might be moving to make way for a “mixed-use” development on its current site. The rumors have been swirling for months. It’s going to take a lot of steam to get those caricatures off of the walls. I’ve spent many a fine afternoon there, feasting on a Gigi Salad and a blackened rib eye, with sides of a “half and half,” sautéed spinach, and decanters of Jameson’s. Is nothing sacred?????

Next: Life Imitates Art

T&E Heaven

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man_and_money_250

There is an old adage that says: “Some men are born to greatness, other men have greatness thrust upon them.” There is an advertising industry corollary to that: “Some men are born to party, other men have parties thrust upon them.”Apparently, I’ve been told, I was both event_120036parts of the corollary. The reasons why have been lost in the mists of time, but the folks at FCB thought I knew how to throw a great party. And I proved them true. But not without some damage to my mental stability. It all began when the birthday of one of our account team was several days off. The prevailing custom was to find out what kind of cuisine the celebrant wanted for lunch. We’d find an appropriate restaurant, and the luncheon would be “expensed” away. Back in those days, we had “employee morale” budgets. They could have also been called “employee morals” budgets, but I digress. The birthday girl said that she’d like to try Chinese for lunch.  I spoke up and forever changed the course of my life. I knew of a great Szechuan place nearby. I was told, “Make it happen.” The next day I went on an “exploratory” lunch to Règǒu, a nifty local Szechuan place. I told them that I wanted to set up a luncheon for twelve people. That got their attention. They streamed out a parade of delectable dishes. I ordered one of each. I didn’t care, we were talking expense account here.eight-major The staff said that they would make the lunch “extra special” for us. They did. We arrived en masse and were blown away by the presentation that greeted us.  The food and service were wonderful. It was a truly wonderful three-hour lunch. Little did I know that the pu-pu platter of my destiny had been set. “Tom, you’ve got a knack for this.  From know on you are in charge of all entertainment”

The genie had been let out of the bottle! I had become the Sol Hurok of FCB. Each birthday lunch was like staging the Olympics. My birthday is March 1st. I was eagerly waiting to see who would take over and plan my birthday lunch. No surprise, I was told that I would plan my own birthday lunch. To add insult to injury, our new EVP’s birthday was March 5th. The executive decision was made to combine our birthday lunches. This was done not so much for financial reasons, as for appearances. The Mazda Account Group was rapidly gaining a reputation (totally undeserved) at the agency as a group of partiers. It wouldn’t look good to have the group gone all afternoon twice in four days. Additionally, as the EVP outranked me, he got to choose the restaurant for our combined birthdays. No problem. I employed another old adage: “Living well is the best revenge.” I suggested to him that it might be fun to make the trek from FCB out to Marrakesh in Studio City.  Great Moroccan food, and we could lie down while we ate. He agreed. Of course, I had to make the “exploratory” trip. We would eat like kings, or rather, khalifas. One of the secretaries mentioned that there would be a “surprise” during the lunch. As long as it wasn’t my credit card being declined, I was fine with it. We had gorged ourselves on couscous, hummus, lamb, bastilla, and harira, and were Marrakkeshabout to start our third round of camel spit shooters, when the music started. Two of the secretaries had slipped away, changed, and come to the table as belly dancers. then the party really began, much to the chagrin at the people sitting near us. The tacit agreement between all of us was that Personnel was never to hear about this. Most of us drove straight home after lunch.

Management decided that I was ready for the big time…at least as far as being the agency’s Perle Mesta. The 1980 National Automobile Dealers’ Association was coming up. Five days of non-stop feasting, drinking, partying, and party-sceneestate planning seminars. Even though it was a dealer convention, the manufacturers came to entertain their dealers and get yelled at by them at the “Make Meetings.” FCB was going to throw the mother of all dinner parties for our Mazda clients. I was only given one directive, “Make it special.” There were going to be twenty of us. The dinner was set for a Thursday night during the NADA convention, this year in Las Vegas.

I called the event planning company putting on the huge Mazda Dealer Reception the next night to ask for some suggestions for our dinner.  The place had to be quiet, excellent, classy, private, off of The Strip, and would bill me as I knew that the tab on this would melt my credit card. Without any hesitation, she said, “David’s.” David’s was a swanky restaurant that looked like a colonial-styled funeral home from the South. It was about five miles west of The Strip on W. Sahara Rd. Lots of gold and formal-dinner-party (1)marble, and Roman statues. I met with their banquet manager to develop a menu. Premium-brand liquor served by lovely Roman toga-clad goddesses during the cocktail reception. Lobster rolls and caviar to snack on. For dinner, we would have Caesar salad, crab bisque, sorbet, beef Wellington, and baked Alaska. All of it washed down with gallons of Chardonnay and Cabernet Sauvignon. For after dinner, we had cheese plates and cognac…with some fine cigars. After we were sated, our Mazda clients staggered out in groups, until there was just myself and Denny Remsing. The maitre’d gave me the check. With the mandatory 20% gratuity, the bill came to $5882.98. Denny said, “Can you cover that, because my card won’t.” I told him not to worry, as I had arranged for a direct bill to FCB. I signed the tab, attached my business card, and left for an evening of NADA debauchery.

The following morning I received a frantic call from my office. David, himself, had called and was looking for me.  I was to call him immediately.  Uh-oh. I called the restaurant and asked for David. He was livid. “You walked out onShakedown a $6000 tab.  I want you to get you ass over her right now and give me my money. Nobody runs out on me!” I figured that David wasn’t in the mood for any type of customer service lessons. I told him that I had arranged for them to bill FCB. He said he knew nothing of it. He wanted to know what hotel I was in. Fortunately, I had the brains to not tell him. I told him that I would call our office and have them expedite a check to him.  He wanted his money now. I called the office.  They said they couldn’t send a check without the dinner bill. I called and left a message for David, telling him that the check would be cut on Monday, when I got back. I found out that David called my office many times that day, demanding to know where I was staying. The office didn’t rat me out. I kept a low profile for the rest of the weekend, not dancing on tables, getting kicked out of bars, or starting fights in parking lots. On Monday, I got to the office early and had the check processed. While it was being signed, David called.  “I’ve sent a couple of fellows over to you office to pick up my money.” I peaked down the staircase and saw two guys in trench coats who looked like Clemenza and Tessio. Our bookkeeper ran the check down to them.  They left. I exhaled.

Two weeks later, our controller called to tell me that the check to David hadn’t been cashed. I called the restaurant to discover that I had reached a number that was “no longer in service.” I called my event planning friend who Arson_t607gave me the news. David’s Restaurant had mysteriously burned to the ground the Wednesday after we had given them the check. On top of that, nobody knew what had happened to David. He had apparently vanished. Just goes to show you, you don’t mess with the T.C.!!!!   

 

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